Mishan_Chinese Plum Wine
Branding
Visual Identity
Packaging Design
Mishan dedicates to mastering ancient winemaking methods in Qionglai, focusing on every detail for true purity. With a large-scale domestic fermentation factory, Mishan adheres to rigorous standards and exquisite craftsmanship, continuously exploring and refining to carve its distinct taste and soul.
"觅山" is composed of the rhythmic patterns of mountain ranges, combined with contemporary aesthetic tastes, expressing the emotional flow of mountains and rivers. It also brings vitality and liveliness to modern civilization. The profound mountains and inland areas inject stability, resilience, and introversion into the temperament of the Eastern people. The mountains and rivers seem like a vast treasure trove, continuously providing vitality to Chinese literature. They have nurtured the Eastern civilization's aesthetic view that values nature, emphasizing "entertainment" and "subjective expression" with simple strokes.
觅山揭开时间背后的风雅，古人深藏于酒中的学问令人深深折服。而还原的是觅山的致敬。
酿酒的过程中，觅山不遗余力拾取邛崃古法造酒工艺，专注于每一个细节，只为秉承、凝练真正的纯粹。
倾力打造了国内颇具规模的青梅原果发酵工厂，用近乎苛刻的标准与精湛工艺，不断探索与打磨，雕琢出觅山的滋味与灵魂。
“觅山”以山脉律动组成，结合当代美学审美情趣，表达了山水流动的情绪，也带来现代文明的活力与生命力。厚重的山地和内陆给东方人气质中注入了沉稳、坚韧、内敛的因素。山水仿佛一座巨大的宝库，源源不断地为中国文学提供生机与活力，培养了东方文明讲求自然的审美观，以简单的笔触强调“娱乐性”和“主观表达”。
酿酒的过程中，觅山不遗余力拾取邛崃古法造酒工艺，专注于每一个细节，只为秉承、凝练真正的纯粹。
倾力打造了国内颇具规模的青梅原果发酵工厂，用近乎苛刻的标准与精湛工艺，不断探索与打磨，雕琢出觅山的滋味与灵魂。
“觅山”以山脉律动组成，结合当代美学审美情趣，表达了山水流动的情绪，也带来现代文明的活力与生命力。厚重的山地和内陆给东方人气质中注入了沉稳、坚韧、内敛的因素。山水仿佛一座巨大的宝库，源源不断地为中国文学提供生机与活力，培养了东方文明讲求自然的审美观，以简单的笔触强调“娱乐性”和“主观表达”。